Sign ROI Calculator

Nov 17, 2020


Thank you for visiting Falcon Enterprise, your trusted partner in Business and Consumer Services - Website Development. We understand that signage plays a crucial role in any business's success, serving as a powerful marketing tool that captures attention and increases brand visibility. However, as a business owner, it's important to assess the cost of investing in a sign and the potential return on investment (ROI). That's why we've created our Sign ROI Calculator, designed to provide you with valuable insights into the costs associated with signage and its financial benefits.

Why Signage Matters

In today's competitive marketplace, businesses need to differentiate themselves to stand out from the crowd. Signage serves as a critical component in achieving this differentiation. A well-designed sign not only attracts potential customers but also reinforces your brand image, making your business more memorable and increasing the likelihood of repeat customers. In fact, studies have shown that signage can significantly impact consumer behavior, with 75% of customers stating that they have entered a store solely based on its signs.

Calculating Signage Costs

When considering the investment in a sign, it's essential to have a clear understanding of the associated costs. Factors such as sign materials, size, design complexity, location, and installation requirements all contribute to the overall cost. With Falcon Enterprise's Sign ROI Calculator, you can input these variables and receive an estimated cost breakdown, allowing you to make informed decisions about your signage investment.

The Benefits of Signage

While signage does come with a cost, it's crucial to assess the potential return on investment. Here are some key benefits of investing in signage:

  • Increased Brand Awareness: Ensure your brand gets noticed and remembered by potential customers.
  • Improved Foot Traffic: Attract pedestrians and passing traffic to increase visits to your physical location.
  • Enhanced Credibility: A well-designed sign can boost your business's perceived professionalism and trustworthiness.
  • Competitive Advantage: Stand out from competitors and establish a unique identity in the market.
  • Cost-Effective Marketing: Signage acts as a constant marketing tool, visible to potential customers 24/7.

Understanding ROI

Return on investment (ROI) is a critical metric that helps determine the profitability of an investment. In the realm of signage, calculating ROI involves evaluating the financial benefits derived from the investment compared to the initial costs. A positive ROI indicates that the investment in signage is generating a return greater than the expenses.

Using the Sign ROI Calculator

Falcon Enterprise's Sign ROI Calculator simplifies the process of calculating the financial impact of your signage investment. Simply input the following details:

  1. Sign Type: Choose from options such as outdoor signs, indoor signs, neon signs, or digital signage.
  2. Sign Size: Specify the dimensions of the sign in square feet or inches.
  3. Design Complexity: Indicate whether the sign design is simple or intricate.
  4. Material: Select the desired sign material, such as wood, metal, acrylic, or LED.
  5. Location: Determine whether the signage will be placed indoors or outdoors.
  6. Installation: Consider whether you will handle the installation in-house or hire professionals.

Based on the provided inputs, our Sign ROI Calculator will generate an estimated cost for your sign. It will also provide projected ROI figures, including factors such as increased foot traffic, sales uplift, and brand recognition.


Investing in signage is a strategic decision for any business. Falcon Enterprise's Sign ROI Calculator empowers you to make data-driven choices by evaluating the costs against potential returns. Maximize your brand's visibility, create a strong first impression, and achieve long-term business success. Trust Falcon Enterprise for all your signage needs – we're here to support your growth.

Martin Zubatkin
I appreciate the focus on signage as a crucial element in business success. Well done!
Nov 1, 2023
Craig Ayers
Signage might be an overlooked investment, but it can truly make a difference.
Oct 18, 2023
Wenging Zhan
Signage ROI is often underestimated, but this calculator really puts it into perspective.
Sep 10, 2023
I'm definitely going to use this ROI calculator to assess the benefits of signage for my business! 📈
Sep 6, 2023
Hansraj Gupta
A clear and concise introduction to the significance of signage in business and consumer services.
Aug 31, 2023
Anne Taft
Great article! Signage is indeed a powerful marketing tool for increasing brand visibility.
Aug 10, 2023
Rizwan Usman
The article offers valuable insights into the role of signage as a powerful marketing tool.
Jul 12, 2023
Josh Marcucci
As a small business owner, seeing the impact of signage measured in a tangible way is very helpful. Thank you!
Jun 29, 2023
The ROI calculator sounds like a valuable tool for assessing the effectiveness of signage investment.
Jun 16, 2023
Ty Heaps
I appreciate the emphasis on brand visibility and its impact on business success.
Jun 12, 2023
Tina Dorn
Brilliant breakdown of the benefits of strategic signage. Will definitely share this with my colleagues.
May 14, 2023
Charlene Long
I never realized the extent to which signage could impact brand recognition until I read this.
May 7, 2023
Chris Fialkowski
Signage can indeed make a huge impact on brand visibility and consumer engagement.
May 7, 2023
Falcon Enterprise seems committed to empowering businesses with resources like the ROI calculator.
Apr 22, 2023
Sean Stradely
As a small business owner, I can attest to the significance of signage in attracting customers.
Mar 28, 2023
Scott Osborn
Signage can greatly impact a business's success, and this article does a good job of emphasizing its significance.
Mar 19, 2023
Shane Hoff
The article effectively communicates the pivotal role of signage in business success. Well written!
Mar 16, 2023
Hirva Thakar
A well-composed article shedding light on the significance of signage for businesses.
Mar 3, 2023
Dawnita Lucas
The ROI calculator is a game-changer for anyone considering investing in signage.
Mar 1, 2023
Tracy Edwards
I never thought about the ROI of signage until I came across this article. Eye-opening!
Feb 23, 2023
Greg Munro
I found the Sign ROI Calculator really helpful in understanding the impact of signage on business success.
Feb 17, 2023
David Birdsell
The focus on the practical application of signage in business development is well-articulated in this article.
Feb 15, 2023
Hugo Gallegos
As a business owner, I understand the role of signage, and this article reinforces its significance.
Jan 30, 2023
Dragan Simunovic
Signage is definitely undervalued in the marketing world. This article helps to highlight its significance.
Nov 20, 2022
Adrian Palancarez
This article offers an insightful analysis of the impact of signage on business success.
Oct 28, 2022
Julieth Jara
I appreciate the focus on the practical aspects of signage in this article.
Oct 19, 2022
Asuka Yamataki
Signage's impact on brand visibility cannot be overstated, and this article does a great job of emphasizing that.
Oct 15, 2022
Shanti Rywkin
This article provides a comprehensive understanding of the impact of signage in marketing. Thanks for sharing!
Aug 31, 2022
Roman Shabaltas
I found this ROI calculator really helpful in understanding the value of investing in signage.
Aug 2, 2022
Chris Hawk
Thanks to this ROI calculator, I now have a better grasp on the potential returns from signage investments.
Jul 22, 2022
Amy Lanzel
I'm intrigued by the potential of the ROI calculator to help businesses evaluate their signage strategies.
Jun 23, 2022
Lynn Lord
The Sign ROI Calculator sheds light on the importance of signage in capturing attention and boosting brand visibility.
Jun 14, 2022
Gusto Billing
This article effectively communicates the importance of signage in modern business strategies.
Jun 2, 2022
Emily Warmerdam
It's refreshing to read about the impact of signage in marketing and brand visibility.
May 20, 2022
Payday HCM
The article effectively highlights the impact of signage on increasing brand visibility.
May 9, 2022
David Mishell
Such an informative piece on the vital role of signage in business development.
Feb 26, 2022
Christine Tran
Great article! I've always believed in the power of effective signage for boosting business.
Feb 24, 2022
Mark Miocevich
Love the emphasis on the role of signage in increasing brand visibility. 👍
Oct 31, 2021
Colleen Lillie
The Sign ROI Calculator provides valuable insights into the importance of signage in capturing attention.
Oct 15, 2021
Geoffrey Wolgang
I appreciate the focus on practical tools like the ROI calculator for businesses to gauge the effectiveness of signage.
Sep 22, 2021
Amy Hanson
I'm looking forward to utilizing the ROI calculator for my business's signage assessment.
Sep 8, 2021
Renee Harkness
Understanding the return on investment for signage is important for business planning and growth.
Sep 3, 2021
Jeffrey Hotte
This article provides valuable insights into the importance of signage in business marketing.
Aug 6, 2021
Margarito Silvas
The ROI calculator seems like a useful addition to Falcon Enterprise's offerings for businesses.
May 4, 2021
Mike Van
This article provides a comprehensive overview of the importance of signage in business marketing strategies.
Apr 23, 2021
Antoine Vo
The role of signage in capturing attention and increasing brand visibility is unmistakable.
Apr 1, 2021
Patrick Martin
The ROI calculator can be a game-changer for businesses looking to maximize the impact of their signage investment.
Mar 22, 2021
Andrew Chang
It's great to see Falcon Enterprise offering tools to help businesses make informed decisions about signage.
Mar 3, 2021
Silvia Chaouech
Signage indeed plays a crucial role in capturing attention and promoting brand recognition.
Jan 23, 2021
Bartley Concannon
I've been looking for information on the value of signage in business, and this article delivers great insights.
Dec 12, 2020
Signage's influence on brand visibility and recognition is an area of interest for me as a marketing professional.
Dec 11, 2020
Tiffany Constable
Signage ROI - something I've always wondered about. This calculator cleared up a lot of questions.
Dec 2, 2020