9 Common Signage Mistakes to Avoid

Mar 30, 2019
Funny Signs


Welcome to Falcon Enterprise's comprehensive guide on common signage mistakes that businesses should avoid. In the competitive world of business and consumer services, effective signage plays a crucial role in attracting customers and establishing a strong brand presence. However, many businesses often make critical errors when it comes to their signage strategies, which can negatively impact their overall success.

Mistake 1: Poor Visibility

The first common mistake businesses make is creating signage that lacks visibility. Whether it's due to small fonts, inappropriate color choices, or unclear designs, poor visibility can prevent potential customers from noticing your business. To avoid this mistake, it is important to choose legible fonts, contrasting colors, and clear graphics that make your signage easily readable.

Mistake 2: Inconsistent Branding

Avoiding inconsistent branding is crucial for maintaining a strong brand identity. When your signage doesn't align with your brand's colors, fonts, or overall style, it can confuse your target audience and weaken the impact of your messaging. Ensure that your signage reflects your brand consistently, using your logo, brand colors, and typography to reinforce brand recognition.

Mistake 3: Lack of Target Audience Consideration

One of the most common mistakes is failing to consider the target audience when designing signage. Understanding your audience's preferences, demographics, and interests will allow you to create signage that resonates with them and compels them to take action. Research your target audience thoroughly and tailor your signage messages to meet their needs and expectations.

Mistake 4: Cluttered Design

Avoiding cluttered design is essential to ensuring that your signage delivers a clear and concise message. When your signage is overcrowded with excessive text, images, or graphics, it becomes overwhelming and difficult to comprehend. Keep your signage design clean, minimalistic, and focused on conveying your core message effectively.

Mistake 5: Inaccurate Information

Inaccurate information on your signage can have disastrous consequences for your business. Double-check all the information, including contact details, opening hours, and addresses, to ensure accuracy. Outdated or incorrect information can confuse potential customers and damage your brand's reputation.

Mistake 6: Neglecting Signage Maintenance

Proper maintenance is often overlooked when it comes to signage, which can result in dull, damaged, or faded displays. Regularly inspect your signage for any wear and tear, ensure proper cleaning and replace any parts or elements that have been damaged. Well-maintained signage showcases professionalism and demonstrates your commitment to excellence.

Mistake 7: Lack of Call to Action

A common oversight is the absence of a strong call to action on signage. Without a clear direction for customers, they might be unsure of what action to take. Incorporate compelling calls to action on your signage, encouraging potential customers to visit your store, call for more information, or take advantage of a limited-time offer.

Mistake 8: Ignoring Sign Placement

Placement plays a crucial role in the effectiveness of your signage. Avoid placing signage in areas where it is obstructed, difficult to see, or doesn't reach your target audience. Consider the visibility and relevance of the location and strategically position your signage where it will have the most impact.

Mistake 9: Poor Lighting

Lastly, inadequate or inappropriate lighting can dim the impact of your signage. Ensure that your signage is well-lit, especially during evening hours, so it remains visible and attractive. Utilize proper lighting techniques to highlight your signage and make it stand out.


Avoiding these 9 common signage mistakes will ensure that your business stands out, communicates effectively, and maximizes its potential for success. At Falcon Enterprise, we specialize in helping businesses develop impactful signage strategies. As experts in website development within the Business and Consumer Services industry, we understand the importance of effective signage in attracting customers and boosting brand visibility.

Don't let common signage mistakes hinder your business growth. Contact Falcon Enterprise today to discuss how we can assist you in optimizing your signage strategy and achieving your business goals.

Great tips! Avoiding these common signage mistakes can make a huge difference in attracting customers and building a strong brand presence.
Oct 6, 2023
Doug Stemp
I appreciate the effort put into compiling these important tips.
Sep 10, 2023
Damaris Lunganu
I've made some of these mistakes before. Thanks for the tips!
Aug 9, 2023
Darren Majewski
Kudos to Falcon Enterprise for shedding light on these vital signage tips. A must-read for all business owners!
Jul 18, 2023
Mac McGuire
I never realized the impact of signage mistakes on business until reading this.
Jun 13, 2023
Dave Myers
I'll definitely be more conscious of sign placement after reading this. It really does make a difference.
May 27, 2023
Moises Lemus
I never realized the impact of color contrast on signage readability. Eye-opening information!
May 27, 2023
Nghia Duong
Signage is important for business, so avoiding these mistakes is crucial.
May 4, 2023
Susan Watters-Merica
👍 Avoiding signage mistakes really does make a difference.
Apr 16, 2023
Anthony Cozzolino
Well done! I've worked in signage design for years, and these tips are right on the money.
Apr 11, 2023
Stacy Mitchell
This article provides critical advice for anyone with a stake in business signage. Thoroughly impressed!
Feb 26, 2023
Dale Quick
I'm taking notes on what to avoid next time I design signage for my business.
Dec 30, 2022
B Conway
I'll definitely be more conscious of these mistakes in the future.
Oct 21, 2022
Michelle Brazzeal
I'm glad I came across this article. It's full of helpful advice.
Oct 11, 2022
Bianca Thomas
Thanks for the insightful tips! I'll keep these in mind when designing our business signage.
Sep 9, 2022
Karen Wangen
The step-by-step breakdown of mistakes is really helpful.
Aug 27, 2022
Rosa Grine
Practical advice that's easy to understand. Thank you!
Jul 23, 2022
Neeraj Bhatt
Clear, concise, and extremely useful. I appreciate the effort put into this article.
Jul 16, 2022
Lisa Raffin
The visual examples in this article are eye-opening.
Jul 5, 2022
Tannie Fung
Insightful read! The impact that signage has on a company's brand image cannot be overstated.
Jun 14, 2022
Anssi Makela
I found the section on fonts very informative. I hadn't considered the psychology behind font choices before.
Jun 7, 2022
Qiqiang Bian
I appreciate the emphasis on avoiding clutter in signage. Simple and clear always wins.
Feb 21, 2022
Sadegh Darbandsary
Good reminders in here. Signage mistakes can really affect a customer's perception of a business.
Feb 12, 2022
Steven Capraro
Great article! Very informative and helpful.
Jan 23, 2022
Francesca Revello
I appreciate the valuable insights shared in this article.
Jan 7, 2022
Patrick Kann
What a helpful guide! I've already identified a few areas where our signage falls short.
Nov 28, 2021
Mia Moross
As a small business owner, this article is gold. Thank you!
Aug 26, 2021
Jonah Mandel
I can't stress enough how important clear and concise messaging is for successful signage.
Jun 5, 2021
Chris Broughton
Brilliant article. I've had my share of signage mishaps, but this advice will help me avoid them in the future.
Apr 3, 2021
Steve Nickerson
This article is a must-read for anyone in retail or hospitality.
Apr 3, 2021
Brian Otani
It's amazing how easily overlooked these mistakes are. Thanks for the heads up!
Feb 20, 2021
Harsh Bahua
It's amazing how much of an impact good signage can have on a business.
Jan 7, 2021
Jack Helmsing
I would have never guessed these were common mistakes. Thank you for sharing.
Dec 27, 2020
Julie Mills
Great article! I've definitely seen some of these mistakes around town. Clear signage is so important for businesses.
Dec 11, 2020
Jun Amomonpon
The before and after examples really hammered home the importance of avoiding these common mistakes.
Nov 15, 2020
Noreana Latiff
The examples provided really drive home the importance of avoiding signage mistakes.
Oct 28, 2020
Farah Ammar
A very useful guide for new business owners like myself.
Jul 26, 2020
Alan Fitterer
These tips can save businesses a lot of trouble.
Jul 7, 2020
Robert Somogyi
The dos and don'ts of signage are clearly outlined in this article.
Apr 9, 2020
Sean Gaines
I love how this article breaks down the dos and don'ts of effective signage. Simple yet comprehensive!
Feb 23, 2020
Chloe Orchard
The bit about visibility from a distance is crucial. Too often, signs are hard to read until you're right in front of them.
Feb 5, 2020
Thank you for this informative article. I'll be sure to share it with my colleagues in the retail industry.
Jan 31, 2020
John White
I loved the practical examples used to illustrate the potential impact of poor signage decisions.
Aug 29, 2019
Add Email
The point about keeping signs clean and well-maintained is so overlooked. It's a simple fix with a big impact.
Jul 8, 2019